10 Reasons Your Business Should Be Printing Books

In our modern digital world, it may seem like everything should be done online. And while that is mostly true, there are still undeniable advantages to supplementing your digital assets with physical, printed materials like catalogs, training books, and product support guides. Whether you're looking to increase sales, improve employee training, or enhance customer satisfaction, printed books can play a pivotal role in your business strategy. Here are the top 10 reasons why your business should be printing books:

1. Build Trust and Authority

   

   Printed materials like catalogs, training manuals, and product guides give your business a polished, professional appearance. They help build trust and credibility with your customers, which signals that you care about quality and customer experience.

   This is especially true for brands with a limited online presence or an outdated website. You want prospective clients to know you're legitimate and can be trusted with their time and money. Showcasing your business in a professional print piece can help fill in those gaps.

2. Leave a Lasting Impression

   Printed books leave more of a mark in our memory. Part of the reason is that unlike digital content, which engages only 1 of the 5 senses, printed materials engage with sight, touch, and even smell. This makes customers and clients more likely to hold onto and remember printed materials, giving your brand more exposure over time. Whether it's a catalog or a user manual, your business will stay on your readers' minds much longer than it would with a website alone.

3. Higher Quality Engagement

   Printed materials can engage your audience in a way that digital content often can't. While many of us scroll through webpages somewhat mindlessly, print media encourage readers to slow down and be mindful. Readers also digest information better without the distraction of multiple browser tabs, intrusive advertising or social media notifications. This can lead to higher engagement, better information absorption, and more thoughtful purchasing decisions.

4. Reach a Broader Audience

   Not all people are digitally savvy, and even when they are, many prefer physical books over digital. By offering printed materials, you can reach a wider audience, including older generations, people with limited internet access, or those who simply prefer to read a printed page instead of a screen.

5. 

   Increase Product Sales

   Despite the convenience of online ordering, printed catalogs and brochures are still powerful sales tools. Printed marketing materials put your products directly in front of potential buyers and make it easy for them to see everything you offer in one place.

   A well-organized catalog or product guide can help drive immediate sales by giving your audience everything they need to make informed purchasing decisions. You can include information on where to order products online or even go super oldschool by including a physical order form in the back of the booklet.

6. Improve Employee Training & Learning Retention

   Training books and employee manuals are key tools for helping employees learn and grow. Studies show that people often retain information better when they read it from a physical book. Printing your training materials can increase safety, improve learning outcomes, help employees master new skills, and ensure your team has the necessary resources for success.

7. 

   Simplify Customer Support

   Providing customers with printed product manuals or support guides offers a convenient way for them to access essential troubleshooting and care instructions. Having a physical manual on hand ensures that customers don't have to rely on digital resources, making it easier for them to resolve issues quickly and independently.

   Case in point: This author has an obsession with (and large collection of) synthesizers. While some models are fairly intuitive, others come with a steep learning curve and require deep, detailed user guides to learn how to use them fully. All other things being equal, I would rather spend my money with a brand that includes a printed user manual than with a company who makes me go online to view a PDF.

8. Value Psychology

   There's something about a high-quality printed book that elevates a brand's value in the eyes of customers. People tend to see printed materials as more substantial, authoritative and exclusive than online content. It also sends the message that your business is successful enough to spend the extra money on printed content, and by extension, your product offerings must be of a higher quality, too. By offering a printed book, you're showing your customers that your business is serious about delivering value in all the right places.

9. Personalized Sales Content

   Printed materials can be easily customized for specific audiences or purposes. Whether you're sending a special catalog to loyal customers or producing a training manual tailored to a specific department, personalized books can deepen professional relationships and foster a sense of connection and community.

   For example, you can utilize Variable Data Printing on the cover to feature your customer's name: "John, we're excited to show you what products are available this year at Acme Product Solutions." People appreciate when businesses take the time to create materials just for them.

10. Improve Accessibility and Compliance

    Not all of your customers or employees may have access to digital devices or prefer reading on a screen. Printed materials cater to different learning styles, needs, and preferences. In some cases, printed books might also be required for compliance or legal reasons, such as with highly skilled, technical or hazardous occupations. By offering physical resources, you ensure that everyone has access to the information they need, when they need it.

Conclusion

Whether we're discussing product catalogs, training manuals, or customer support guides, custom-printed books offer numerous benefits to businesses of all kinds. Professionally printed booklets can help reinforce your branding, engage your audience, and provide lasting value to customers and team members alike.

By incorporating printed materials into your business strategy, you can strengthen relationships, increase sales, and create a more personalized experience for all readers. So, why not start printing today? Check out our book printing services to see what we can do for your business.